Empty plates have gone unnoticed and unaddressed for far too long. To raise awareness, we took over the number plates that everyone notices: license plates.” The Mohammed Bin Rashid Al Maktoum Global ambition posted a video about it on YouTube.
Hunger is a problem that bothers the world every year. 800 million people go hungry each day, and yet they often go unseen.
Dubai carried out a public auction of distinctive number plates earlier this week. The audience bid on four special vehicle plate numbers and 10 special mobile numbers, raising Dh53 million in less than two hours. The goal will go toward the 1 billion meals campaign which intends to feed the hungry population in 50 countries.
The auctions for 555 unique vehicle plate numbers will continue across the week. The Abu Dhabi police arranged an online auction on April 17 and 18.
This action, supported by the United Nations world food programme (WFP), purpose to supply 1 billion meals to lower fortunate populations like displaced persons, refugees, and those impacted by natural disasters and humanitarian crises.
A second charity auction, the noblest numbers, will take place at the Emirates Palace in Abu Dhabi on Wednesday, April 20. This event coincides with Zayed humanitarian day, commemorating the late Sheikh Zayed bin Sultan Al Nahyan, founder and first president of the United Arab emirates.
Although the car plates crossing roadways in Dubai, United Arab Emirates don’t appear to be anything out of the ordinary at first glance, they’re actually acting as a force for change by getting people to start paying attention to empty plates instead. What comes as a surprise is that the special license plate readers mounted on cars aren’t actually numbered—they’re blank! But from a distance, these empty car plates look like regular numbers and when seen across various roads, serve as a reminder that seeing that no food has been served for years in our global communities isn’t something we should turn away from or ignore. Each car is carrying an important message as it cruises down the road: “Make an Empty Plate No More.”
The client behind the internationally recognized campaign, ‘Empty Plates’, is the UAE Government Media Office. This movement aims to address food wastage and food security by making full use of edible surplus foods as well as raising awareness of healthy eating. The
The campaign was created by Publicis Groupe and Saatchi & Saatchi UAE in collaboration with an international organization, The Economist Events.
