The summer phase of the well-known #DubaiDestinations campaign concluded today after two months of highlighting Dubai’s incredible summer getaways and inspiring local and global audiences to learn about the city’s top-rated getaways. The audience response and engagement were at an all-time high
The #DubaiDestinations campaign, a project launched by the Dubai Media Council at the request of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, aims to capture and share the spirit of the city as a destination through interactive and engrossing stories about what makes Dubai a genuinely one-of-a-kind place to explore.
The Dubai Media Council will introduce the campaign’s next phase later this year, emphasizing Dubai’s top attractions, outdoor activities, and lodging and dining options during the winter.
Shaima Al Suwaidi said – Director of Brand Dubai
“The most recent edition of the #DubaiDestinations campaign has had a profound impact on the local populace as well as audiences in the region and around the world, inspiring them to visit special locations in the city and motivating them to try new things. With 7.12 million foreign visitors in the first half of 2022.
The success of the summer edition of the campaign, which saw an incredible number of members of the creative community, families, and visitors interacting and sharing their experiences across various destinations in Dubai, was greatly influenced by the city’s safety, connectivity, and accessibility.
In order to implement this strategy, Brand Dubai will keep working with various stakeholders and creators.
A successful summer campaign receives a tremendous amount of response from the creative community, families, and tourists. An energetic campaign encourages Dubai’s multicultural population to explore the city’s exciting summer destinations.
The most recent phase of the campaign increases awareness of the city’s top tourist attractions and recreation areas while capturing Dubai’s distinct summer vibe.
During the course of the summer campaign, the creative community produced hundreds of videos and promotional materials. The campaign’s winter phase will soon begin, so preparations are already in motion.
Source – Dubai Media Office
